About Juan Carlos Cruz
My Client-First Philosophy
There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I work.
That said, in my experience as a Dallas County real estate professional, I've also found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs.
This "client first" philosophy has always been my approach and it requires me to continually improve my skills and ways of doing business. In addition, I've found that the latest technologies are enabling me to do everything I've always done, only much more quickly and efficiently. They've also helped me to extend the range of services I provide to my clients.
I specialized in Residential Real Estate Investment. It is my forte; for the last 5 years I have analyzed 300 to 500 properties weekly and personally inspected about 20 properties per week. I am really good at what I do. I find quality properties at 65% to 90% of fair market price minus Repair costs. I am an Investor myself. As of December 2007 I have bought and sold about 50 properties for my own business.
BROKER: CASA REAL ESTATE
EXPERIENCE
2004-Present Angel Home Properties, LLC
President
- Acquired over three million dollars worth of real estate in the last 3 years
- Created business and strategic plan to invest in single home dwellings and land
- Developed business techniques to acquire, finance, rehab, sell and lease residential properties
- Specialized in restoration of distress properties, leasing management and land procurement
- Has secured bank financing by creating right relationships and realistic exit strategies
- Enjoy negotiating, motivating, and directing subcontractors in reconstruction activities
- Concentrates in quality work, scheduling and budgeting constraints
1999-2004 The Hispanic Yellow Pages, Inc. (HYP) Dallas, TX
Strategic Manager and Partner
- Grew sales by 334.78% in the first five years of operation, company was listed in the top 100 fastest
growing companies nationwide in the prominent national Hispanic Business Magazine July/August 2002
edition
- Participated as a senior partner in the sale of the corporation as an advisor and decision maker in a
team of four executives
- Developed and grew business plan and tactical strategy for new hispanicpower.com product
- Product manager for Metro-Autos and Preferred Customer HYP Card
- Developed distribution strategy and budgeting for all departments
- Set MOR (Management by Objectives and Results) strategy
- Re-engineered and established operational processes from sales to collections
1999 Real Autos Multimedia Magazine. Dallas, TX
Owner-President
- Sold over $200,000 worth of advertising in the first year
- Responsible for employee management and development
- Performed accounting and controlling functions
- Developed and implemented product marketing mix
- Leveraged on vendor/sponsor business coalitions
- Executed broadcast and print distribution throughout the D/FW Metroplex
- Broadcast duties such as product director in the ½ hour TV show
1998 The Hispanic Yellow Pages. Dallas, TX
Sales Manager
- Achieved $300,000 in one year of sales
- Heightened awareness of Corporate Business and Advertising Agencies
- Developed mission statement, objectives and media packages
- Improved sales techniques to expedite sales cycle of new accounts
- Managed sales personnel to accomplish short and long term objectives
1997-1998 Mira TV Guide. Dallas, TX
- Marketing Representative and Distribution Manager
- Managed distribution process and created new distribution strategy
- Increased sales and improved customer satisfaction
1996-1997 Recycler Classifieds Corporation. Dallas, TX
- Market Development and Expansion-Anglo/Hispanic Markets
- Introduced new value-added publication Autos y mas into the Dallas-Forth Worth market
- Created business to business sales and marketing strategies
- Sought alternate methods of distribution, competitive pricing, innovative products and services,
creative promotions and strategic sponsorships
- Designed publication trademark, logo and publication layout
- Gained understanding of customers business cycles to effectively close sales
EDUCATION
PRESENT University of Texas at Arlington, Dallas Fort Worth Metroplex, Texas
Studying towards a Master of Science in Real Estate
Classes: Advanced Real Estate Marketing, Graduate Real Estate Development, Real Estate
Appraisal, Real Estate Analysis.
2008 Seminars and Specialized courses
Real Estate Brokerage at Champions School of Real Estate, Income Property Analysis at MetroTex Association, Series Broker/Manager Forum by Metrotex Association of Realtors; Series of monthly meetings discussions on real estate brokerage topics.
2007 The Five Star Institute for the Default Servicing Industry, Highest Level of Industry Certification and Prestige
Certified Classes: REO from A to Z, Effective Marketing
REO Seminars and Five Star Academics: Marketing Upstream, Finding Buyers in a Declining Market, Professional Broker Price Opinions (BPOs)
2005-2006 Northlake College
Construction Management Go
Classes: Commercial Blueprint, Residential Blueprint, Methods & Materials, MEP (Mechanical, Electrical & Plumbing), Walls Systems, Construction Scheduling, 2003-2006 International Residential Code updates (IRC), Concrete and Foundation Systems.
2005-2006 Leonard-Hawes Real Estate School
Obtained Texas Real Estate License; courses included, among others, Law of agency, Principles and
Practices, and Law of Contracts
Metrotex Association of Realtors
Property Management 0811 Go
National Association of Home Builders; University of Housing
Land Development, Site Planning and Zoning; Energy Efficient Construction Go
DFW Real Estate Investors Group
DFW REIN Real Estate investment seminars (attended approx. 30)
1998-2001 Northwood University Cedar Hill, Texas
Bachelors of Business Administration Go
1997-1998 Brookhaven College/Richland College Dallas, Texas
Associate of Applied Sciences in International Business and Trade Specialization on International
Business Management Go
1996 Texas Tech University Lubbock, Texas
Certificate of proficiency in English as a Second Language Go